How We Created a Unified Brand Identity for This Growing Local Business

When small businesses expand, their branding needs to grow with them. A strong, consistent identity not only builds trust—it connects your services in the minds of your customers. That was exactly the goal for Summertime Electrical & Security when they branched into solar energy with their new venture, Summertime Solar Co.

At Troy Designs, we specialise in small business logo design and branding strategies that are adaptable, recognisable, and built for growth.

Creating a Logo That Connects Two Brands

Our client had already built a solid reputation in the electrical and security space, and we were proud to have designed their original Summertime Electrical & Security logo. When they came back to us to create a new identity for their solar company, the challenge was clear:

Design something fresh, but familiar.

We developed a custom sun icon that subtly incorporates the original brand’s “S” shape—tying the two businesses together while introducing a bold new visual element to represent solar energy.

This kind of thoughtful visual continuity helps customers immediately associate the new venture with the same trusted team behind the original business.

Why Consistent Branding Matters for Small Business

If you’re running a small or growing business, your logo and branding aren’t just "nice-to-haves"—they're strategic assets. A cohesive identity:

• Builds customer recognition

• Creates visual trust across services

• Elevates your professionalism

• Makes marketing feel unified

Whether you’re expanding your services or just starting out, investing in professional logo design for your small business is one of the smartest decisions you can make.

Adaptable Branding for Real-World Use

We also delivered a full suite of adaptive logo variations for Summertime Solar Co.—ensuring the brand looks sharp on everything from business cards to vehicles, uniforms, and social media.

This flexibility is key for trades and service businesses who rely on word-of-mouth, first impressions, and visibility in the field.

Ready to Brand Your Business Like a Pro?

Whether you're launching, rebranding, or expanding into new services, we help small businesses build bold, memorable identities that grow with them.

Get in touch with Troy Designs Studio to talk about a custom branding package that fits your goals and your budget. We service clients Australia wide.