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Black Hops Beer Can Design
GABS Festival Beer Can Design Awards
Hop Man Illustration Character Design

Judges comments included:

“I would put this can on my mantelpiece after I'd emptied it. It celebrates how it’s meant to be enjoyed and puts you in this little creepy cute dramatic world. Love the Hop Man by the fire, it’s a really strong brand character.”


“Given the very loose brief, the designer has shown great imagination and creativity to build a visual story that’s backed up by engaging pack copy.”



Designed by Troy Cochrane of Troy Designs, the brief was simple… “Hey Troy, this one’s called Moondancer, have some fun with this one yeah?”. A limited release coming into Winter, Troy created a new character (now affectionately dubbed ‘Hop Man’) dancing around a campfire under a full moon. Apparently, the design was so popular it’s inspired more than a few Hop Man tattoos and fireside beers!

Troy Designs Studio - Beer Label Designs

Troy Designs Studio believes that every good beer label design should communicate concise messaging and give off the right impressions in order to quickly gain the attention and desire of the audience. Just like books and their covers, beers get judged by what’s on their outside. Here are just a few beer can labels we have created.

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