Bringing a Classic Car to Life in Branding
- Troy Designs
- Feb 6
- 2 min read
When it comes to professional logo design, personalisation is key. A well-crafted logo should not only represent a business but also tell its unique story. Recently, I had the opportunity to design a custom logo and business card for a client who wanted an old-school car featured in their branding. The best part? The car wasn’t just any classic—it was their very own 1968 Pontiac.
This project was an exciting challenge, blending hand-sketched design with a modern branding approach. Here’s how I turned a timeless vehicle into a memorable logo design.
Understanding the Client’s Vision
Every great logo starts with a conversation. My client envisioned a vintage-inspired logo featuring an old-school car. Instead of using generic imagery, I suggested something more personal: his actual 1968 Pontiac. This approach would make the brand feel more authentic and meaningful.
During the briefing process, we discussed key elements:
✅ Retro Car Illustration – A sketch of the client’s vehicle
✅ Colour Palette – Blues, greys, and blacks for a professional yet bold feel sticking to their branding palette
✅ Timeless Design – A logo that balances nostalgia with a modern touch
By ensuring the design aligned with the business identity, we created something that was not just visually appealing but also strategic for branding.
The Sketching & Design Process
1️⃣ Hand-Drawn Concept: I started by sketching the Pontiac’s iconic shape on my iPad in ProCreate, ensuring the proportions and details remained recognisable.
2️⃣ Digital Refinement: The sketch was refined into a clean, vector-based illustration using Adobe Fresco, making it scalable for all branding needs.
3️⃣ Colour Customisation: Instead of the car’s original colour, I adjusted it to match the brand’s theme—a sleek mix of coastal blue, grey, and black.
By carefully crafting each element, the final result was a unique, bold, and professional logo that perfectly represented the client’s business.
Why Custom Logos Matter for Branding
A logo is more than just a visual symbol—it’s the foundation of a brand’s identity. Here’s why investing in custom logo design is essential:
🚀 Memorable Branding – A unique design makes your business stand out in a crowded market.🎯 Professionalism & Trust – A polished logo enhances credibility and brand perception.
🔗 Personal Connection – Custom elements (like a personal car) create a deeper emotional connection with customers.
📈 Scalability & Versatility – A well-designed logo works across all platforms—business cards, websites, social media, and merchandise.
For businesses looking to establish a strong and timeless identity, a tailored logo design is always a smart investment.
Final Touch: Matching Business Card Design
To complete the branding package, I designed matching business cards featuring the new logo. The layout was kept clean and stylish, reinforcing the retro-classic aesthetic while ensuring professional appeal.
When everything comes together—logo, typography, colour scheme, and business card design—it creates a cohesive brand image that leaves a lasting impact.
Need a Custom Logo for Your Business? Let’s Create Something Unique!
If you’re looking for a professional logo designer who can bring your brand’s vision to life with custom illustrations and strategic branding, I’d love to help!
📩 Contact me today for a consultation and let’s design a logo that truly represents your business.
Great job bringing the 1968 Pontiac logo to life! Your custom design really captures the classic feel. I’m also interested in how designs work for shipping products, especially using sea freight from Pakistan to USA. Would love to hear your tips for designs that ship well internationally!
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Fantastic work, Troy! I love how you personalized the logo with the client's own 1968 Pontiac; it truly makes the branding unique and relatable. As a book cover artist, I appreciate the importance of storytelling in design. Your approach to blending nostalgia with modern aesthetics is inspiring.